I’m Ben, a global brand leader based in Melbourne, Australia
I’m a global brand and marketing executive with 15+ years of experience building and leading high-performance brand functions within world-class organisations across Europe, Asia-Pacific and the Middle East.
Throughout my career I have led major brand programs across global organisations - from launching the LEGO Group’s first global brand campaign in thirty years, to serving as the Head of Brand for Twitter in Australia and New Zealand. In a fractional leadership role at Origin, Australia’s largest energy company, I successfully repositioned the brand from a traditional fossil-fuel business to a renewable energy leader.
My core strength is in brand and creative transformation - defining the vision and strategic approach, building the teams and operating models required to deliver it, and partnering directly with C-suite to translate business ambition into distinctive, globally resonant brand experiences.
Having lived and worked in several countries, I bring a culturally-nuanced perspective to my work and thrive in organisations that are dynamic and diverse.
“Ben is one of those strategists who will always be thirsty to seek insights and dig beyond the obvious so that stories are told to inspire, inform and entertain. Ben’s creativity comes from his ability to empathise with cultures, people and life stories, regardless of the size of the brand, the industry, the business.”
“Ben is a sharp, empathetic, original thinker, bringing his full self to every project and encounter. Every pitch Ben has his hands and mind on is one that will get you glued to the narrative, nodding at the money slides, and grinning to the end. He has raised the bar for human insight-driven storytelling and bold, provocative thinking for the team.”
“Ben is a true visionary who has the rare gift of being able to keep a big picture view while ensuring progress is made on a practical and detailed level. He has been instrumental in driving transformation across our marketing value chain at LEGO. He is friendly, open, honest, kind and proactive.”
“Ben is smart and creative. He understands the ever-moving media landscape from a strategic perspective, as well as the depth and breadth of the advertising discipline. He is dedicated and passionate about what he does, is positive and uplifting, while always being honest and brave.”
“Ben is the best marketer I know. He is creative, innovative, pushes the boundaries, and he is completely imaginative. Ben has completely repositioned the Deakin brand in the international markets.”
“Ben is one of the most talented and creative individuals I’ve come across in the industry. He is self-motivated, dedicated and constantly inspires. He challenges others around him.”